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BRIEF FOR OUR SERVICES
This brief was designed in order to get more information about your future project and provide you the most accurate and personalized service we can.
Submitting it will take no more than 10 minutes of your time.
What services do you require?
History and meaning of company’s name?
What is the address of your site?
The essence of the project
What is the product?
What is the main idea behind the product?
What is your target audience?
Indicate the regions and countries with which the most active work is carried out?
What are your competitive advantages?
List your main competitors in the market?
What sites of competitors do you like? (Justify why)
What sites of competitors you dislike? (Justify why)
What marketing goals do you set for yourself?
Have you made a semantic core?
What are the main goals for website development?
General information about the company and services
Strengthening of the company's image
Increase sales volume
Attract new customers and partners
Tool of marketing actions
Support and customer service
Product sales (online store)
Automation of business processes
Communication and interaction with partners and dealers
Additional advertising element
Specify user needs (which key action should the user make on the site?)
What is the segment of the company's work?
B2B (Legal Entities)
Product site (of a separate brand)
Intranet corporate website
Localized site (site version in foreign language)
Functionality of the site
Publication of thematic news
Publication of thematic articles
Publication of press releases
Quick search on the site
Catalog of goods without a "cart"
Online store with a "cart"
Announcements about open vacancies
Votings and polls
Upload files for download
Running the question-answer rubric
Maintaining the forum
Indicate the main sections of the site
Does the site need different language versions?
What tools for Internet promotion should be used?
Integrated Internet promotion
Contextual advertising Google Ads
Search Engine Optimization (SEO)
Advertising site in social networks Facebook, VK (Targeting)
Promotion of your group/community in social networks FB, VK
Blogging of the company/employees
Newsletter and other E-mail Marketing activities
Google Ads Remarketing
Media (banner) advertising
Who does the further work on the site?
All updates are made by representatives of Grad Agency
All updates are made by the representatives of the Customer
Who will prepare the materials for the site?
Is there a logo and / or corporate identity that you want to use? If not, are they needed to be developed?
Yes, can be used
No, needs development
No, doesn't need development
In which places your logo / corporate identity will be used the most?
List the sites which design you like. Explain why?
List the sites, the design of which you dislike. Explain why?
By what criteria will you evaluate the quality and effectiveness of the work?
What visual images reflect the essence of your brand?
What is the main idea that logo should deliver to the consumer?
What elements do you think should be used?
What elements in your opinion can not be used?
Which colors do you think should be used?
Which colors do you think should not be used?
Choose materials for corporate identity
Business card (corporate)
Business card (personal)
Euro envelope (DL)
A4 envelope (C4)
A5 envelope (C5)
PowerPoint Presentation Templates
Templates for technical, project and other documentation
Template of greeting card
A typical leaflet/flyer
Modular grid for print and outdoor advertising
Do you need a guide for the corporate identity?
Guidline is description of standards and rules for work with corporate identity
Specify additional requests for the website?
What is the desired domain name for the new site?